12-29-2009, 11:25 PM
Schools should embrace Facebook because there students are building and maintaining relationships through the medium, and a large value add of the school setting are the relationships that are created and maintained.
Schools will probably eventually find that their alumni that use social networking tools feel more connected to the community are better contributors and participants, and prospects with more ties to current students and alumni through social networking tools will be more likely to matriculate.
Schools will probably eventually find that their alumni that use social networking tools feel more connected to the community are better contributors and participants, and prospects with more ties to current students and alumni through social networking tools will be more likely to matriculate.